Dongdaemun Design Plaza is a major urban development landmark in Seoul, South Korea, designed by Zaha Hadid and Samoo, with a distinctively neofuturistic design characterized by the “powerful, curving forms of elongated
structures.” The landmark is the centerpiece of South Korea’s fashion hub and popular tourist destination, Dongdaemun, featuring a walkable park on its roofs, large global exhibition spaces, futuristic retail stores, and restored parts of the Seoul fortress.